Build a professional comment-to-DM flow

A common scenario starts when someone writes a keyword under content, receives a short public reply and continues the conversation in direct messages.

What you will learn

Build a dependable flow that handles comments and moves the conversation into DMs without losing the user.

Before you start

• Choose the target post or Reel.
• Use short, clear trigger keywords.
• Prepare the public reply and first direct message before building.

Steps

1 — Set the comment trigger

Choose a comment trigger in the new flow and specify the content or intended scope.

2 — Define trigger keywords

Choose words that reduce accidental runs. Configure matching carefully if you use several variants.

3 — Keep the public reply short

Write a natural, brief reply telling the user that the conversation continues in DMs.

4 — Add the first private message

Clearly state the next action, such as choosing an option or sending information. Respect the platform’s private-reply and user-response requirements before continuing the DM conversation.

5 — Build conditions and branches

Use Condition / Filter for different user responses and route invalid input to helpful guidance.

6 — Define completion and follow-up

After the goal is reached, record the contact tag or stage and schedule a follow-up if needed.

Useful tips

• Avoid repetitive robotic public replies.
• Test invalid inputs as well.
• For sales, define a clear endpoint such as recording a request or sending a link.

Troubleshooting

• If the comment arrives but no DM is sent, inspect that flow’s execution report.
• If the first message is sent but the path stops, check whether it is waiting for a user response or has a missing connection.

Build a comment-to-DM flow →

Review the resulting conversations →